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I am an Assistant Professor of Sociology at University College Dublin, where I direct Chronos Kairos Labs. I also serve as a CIFAR Azrieli Global Scholar and as a Faculty Fellow at UCD’s Geary Institute for Public Policy. Formerly, I was an Assistant Professor at the University of Essex. I hold a dual PhD in Sociology and Demography from the University of California, Berkeley; a Master of Science in Traditional Chinese Medicine from Colorado Chinese Medicine University; and a Bachelor of Arts in Sociology from the University of Colorado, Boulder.

My current research unites two streams of work. The first, supported by Enterprise Ireland, investigates the sociotemporal determinants of senior climate entrepreneurship. The second, funded by the Canadian Institute for Advanced Research (CIFAR), brings together a multidisciplinary team across four continents to study how sociotemporal factors shape the ways venture investors influence the gendered trajectory of AI innovation.

Additionally, I have received funding from the Economic and Social Research Council (UK), the Academy of Medical Sciences (UK), the National Science Foundation (US), the US Agency for International Development, UC Berkeley’s Canadian Studies Program, UC Berkeley’s Social Sciences Data Laboratory, and the Paul & Daisy Soros Fellowships for New Americans.

 

Awards and Memberships

 

My work has been recognized nationally and internationally for early-career achievements. In 2025, I was selected as an Azrieli Global Scholar by the Canadian Institute for Advanced Research. In 2023, I received the University of Essex’s Best Research Impact for an Early Career Researcher Award and held an early-career residential faculty fellowship at Stanford University’s Center for Advanced Study in the Behavioral Sciences. I have also served as a National Institutes of Health Fellow at Duke University, an Edward Hildebrand Research Fellow, and a Data Science Fellow at UC Berkeley.

I am active across research, policy, and academic communities. I am a core member of the Barcelona Time Use Initiative for a Healthy Society’s Expert Lab, a member of the UCD Earth Institute, and the co-founder of myPoll.ai, an inclusivity-focused, AI-driven survey platform.

 

Consulting

I have collaborated with FiBi, Green Thumb, Foróige, Eurofound, Colchester City Council, the Bill & Melinda Gates Foundation, USAID, and the Berkeley Interdisciplinary Migration Initiative.

Public Outreach

I contribute to national and international media on time and well-being, including The Conversation, RTÉ, the World Economic Forum, Daily Maverick, Magdalene, and Phys.org.

When not pondering the minutia of time, I love traveling (preferably by motorcycle, boat, or train), photography (especially ephemeral street art), painting (mainly acrylic), studying internal martial arts (perpetual beginner in chen style tai chi, bagua, hsing-i), binge watching time travel movies (I know... just when you were starting to like me... well, no one's perfect) and playing my handpan and didgeridoos.

Recent Publications

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McGill-Queen’s University Press
2026

More time and freer days: That was the promise of the digital era. Instead, many of us feel chronically off-balance – rushed, stretched thin, or left with too much of the wrong kind of time. This is not a personal failure, but rather a social condition. Time poverty is contagious, networked, shaped by shared rhythms and transmitted through relationships.


Drawing on immersive fieldwork with new parents and recent retirees in Toronto’s wealthiest and poorest neighbourhoods, alongside large-scale time-use data, Bó shows how time is distributed throughout lives and how time imbalances emerge, spread, and become socially patterned across class, race, gender, and immigration status. She eschews productivity hacks, presenting instead an inclusive view that accounts for individuals' discretionary time needs based on life circumstances. The result is the Goldilocks theory of time availability, a powerful lens for understanding how both too little and too much free time shape health and well-being.


Written with clarity and compassion, Timeless advances a new framework for temporal equilibrium and provides practical ways to create temporal sanctuaries: shared spaces in time for rest, recovery, and renewal.

© 2012-2028 by Boróka Bó

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